
If You Need Help Developing Content for Your Site,
Listen-In as James Martell Talks to Award-Winning Copywriter Kellie
Fowler
Coffee
Talk with Kellie Fowler from DotComCopy.com
In this edition of Coffee Talk, James catches up
with award-winning copywriter Kellie Fowler. Kellie owns DotComCopy.com
and regularly provides content for Webmasters worldwide (including
James). The two talk about the importance of creating content that
delivers value to a site visitor and Kellie shares with James the
step-by-step process she goes through to develop articles, headlines,
even unique stories for website pages. Before concluding, they also
talk about press releases – sharing writing and distribution
secrets with listeners.
If
you’re a Website owner, you’ve undoubtedly been
faced with the agony that comes when you know it’s time to
write content for your pages and you find yourself staring at a blank
computer screen, not sure what to do next. Fear not; even the best
writers face this, which is why it is commonly referred to as
“writer’s block.” Just ask freelance
copywriter Kellie Fowler. As she tells James, coming up with unique
story lines that will serve to pique a reader’s interest and
prompt a sale can be a bit tricky, but it is certainly something every
Webmaster can do with a bit of guidance, which is offered in this
candid Coffee Talk.
Kellie, which
provides content packages and content subscription services to
Webmasters, talks to James about how she approaches writing projects
and how she conducts research for the content she provides for site
pages like the home page and product pages, articles, press releases,
newsletters and Blog posts. In fact, you may be surprised to know that
the research phase often takes her longer to complete than the actual
writing.
The two also talk about the need to make a
site’s content unique and valuable and Kellie shares insider
secrets on how to best do this. They even touch on keyword use and
Kellie explains how she uses keywords so that they are as appealing to
the reader as they are to the search engines.
Additionally, James tells listeners about
“brochure-ware” (which you will surely want to
avoid) and the two spend some time talking about the process behind
crafting content that is written in a natural style and can be counted
on to convert.
If you’re a webmaster, you know that the
key to a high-ranking site is content, making this is another Coffee
Talk you don’t want to miss.
INSTRUCTIONS: Right-click the
'MP3' icon below and select "Save target as..." to download the audio
to your hard drive to listen.
- Total Length: 58 minutes
For more
information on James Martell's affiliate marketing training, including
additional complimentary Coffee Talk interviews,
click the link:
http://www.work-at-home-net-guides.com
About James Martell
James
Martell, a successful affiliate marketer and natural search expert has
published many dozens of sites over the years, and uniquely derives
most of his traffic through natural search at the major search engines.
James shares this knowledge with other webmasters in the THIRD EDITION
of his highly acclaimed Affiliate Marketers Handbook, his twice monthly
Affiliate Buzz audio newsletter and his online
Affiliate Marketers BootCamp where he holds classes via the Internet
for those looking for
legitimate
work at home income opportunities. James resides
in a seaside community south of Vancouver, BC Canada with his wife
Arlene and four children, Adam, Justin, Shelby and Victoria.